Although a search engine optimization (SEO) strategy is only a small part of any business’s overall marketing strategy, it’s a very important part. Though Google is continually making strides towards making its search engine more social, it still relies on organic, real content that exists outside of its own services in order to fuel search...
$670 billion. That’s the number that, according to Juniper Research, global mobile transactions will hit by 2015. (Or, according to Yankee Group, as much as $1 trillion.) But, as of 2010, mobile payments are estimated to have eclipsed just $240 billion. Not a paltry sum, for sure, but still a farshot from the seemingly limitless...
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
Google, for all of its amazing products — just what would we do without the ability to Google web pages? — has certainly been on the receiving end of its fair share of lawsuits. Google’s mobile operating system, Android, has been the target of many a lawsuit, most recently by British Telecom regarding several of...
There is no doubt that social media, and particularly Facebook and Twitter, have an important influence on individuals when it comes to sharing and purchasing products. Seeing a product shared via social media certainly does and will influence a persons decision to buy something, and fielding comments from friends or acquaintances might also influence their...