For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...
Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
Generally, we seem to have accepted Facebook’s transgressions as a whole. Sure, its often questionable stances on individual privacy and user information have infrequently stirred the pot but, for the most part, we have accepted Facebook for what it is — a massive social network that grants us the ability to easily connect with our...
Typically, what ultimately occurs when a restaurant is a huge bust in one location is that it closes. Lights out, doors closed. Kaput. Donezo. Recently, though, food has started to mobilize. With the recent food truck boom, businesses (and customers, in turn) have begun to turn towards mobilizing their menus in order to appeal to...