Creating a website is often an expensive, time-consuming endeavor. For one, you must commit time and energy in figuring out how, exactly, you want your business to be represented on the web. Then comes the issue of figuring out who will construct your website. Hire a professional web developer, or someone you know? But rarely...
We can all easily agree that your business website has a big responsibility. Today many people turn to the internet to engage with others, compare prices, and purchase products and services. If your business does not have a website, you are missing out on a lot of exposure and these days it is almost impossible...
“Marketing without design is pointless, and design without marketing is mute.” To better understand what this quote means…imagine you’re in the parking lot of Giants Stadium. Among the vendors selling overpriced foam fingers and ticket scalpers, there you are attempting to sell women’s jewelry to a rowdy group of football fans. With the exception of...
“Technology promises to make our lives easier, freeing up our time for leisure activities. However, the rapid pace of technological innovation has compressed our perception of time which has translated to our adoption of the relentless pace of the very machines that were supposed to simplify our jobs.”–Wolfsom The average attention span for web users...
From the very first glance you take at a website, you develop an immediate impression. You have an instinctual, emotional reaction to the website’s variety of features including its layout, functionality, and usability. Emotional memory is a significant element in determining attitudes and perceptions. These attitudes and perceptions are vital determinants in the way a...