February, 2012 // Posts published in February, 2012
5 Simple Ways B2B Businesses Can Start Using Pinterest Now
Pinterest is growing, for sure. Over the course of the past few months alone, Pinterest has gone from being a tiny, niche social network, to being one of the most rapidly growing ones. The reason for its rapid growth, many have suggested, is that it emphasizes pictures, and positions itself as a discovery network more...
Captivating Consumers by Telling Your Brand’s Story
When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...
Developing a Business Plan: Finding Your ‘Why’
In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he had been paid nothing for. Why was it his best? Because, at the end of the testimonial that he had written for Reader’s Digest, he signed his name. He would go on to admit that...
3 Simple Ways to Drive Engagement Through Social Media
Some businesses may have discovered, quite quickly, that entering the world of social media is simple. Create an account, type in some information, and post. That’s it. Succeeding in it, though, is much more complicated, and requires businesses to exert far more effort. But that doesn’t mean that it has to be difficult. Here are...
Is Starbucks The Future Of Mobile Payment Solutions?
$670 billion. That’s the number that, according to Juniper Research, global mobile transactions will hit by 2015. (Or, according to Yankee Group, as much as $1 trillion.) But, as of 2010, mobile payments are estimated to have eclipsed just $240 billion. Not a paltry sum, for sure, but still a farshot from the seemingly limitless...
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- Want Social Media Success? Stop Listening to Everyone http://t.co/KAJr4G3J
- The Top 10 U.S. Cities With Social-Savvy Small Businesses #socialmedia http://t.co/aTBPKea1
- #Facebook Opens at $42, Valued at $116.6 Billion http://t.co/YXgQ5796
- How Search, #SocialMedia and Content Accelerate Your Business http://t.co/hmwJvqmX
- 21 Fantastic Examples of Sliders in #WebDesign http://t.co/xrp5Grpv
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