There is no doubt that social media, and particularly Facebook and Twitter, have an important influence on individuals when it comes to sharing and purchasing products. Seeing a product shared via social media certainly does and will influence a persons decision to buy something, and fielding comments from friends or acquaintances might also influence their...
Tradition, in marketing and advertising, is often a culture that is very difficult to shift to any large degree, and to change it completely would seem counter-intuitive or suicidal. Tradition is what has proven to work, and to begin questioning that tradition — to question the effectiveness of standard print marketing and billboard advertisements —...
Blogging has seemingly always been the black sheep of the writing world. Undoubtedly, it has been an intriguing way for individuals to share their opinions on a wide variety of topics, but it’s also something that has been labeled as having limited credibility. Something that most anyone can freely do if they have access to...
Generally, we seem to have accepted Facebook’s transgressions as a whole. Sure, its often questionable stances on individual privacy and user information have infrequently stirred the pot but, for the most part, we have accepted Facebook for what it is — a massive social network that grants us the ability to easily connect with our...
Recently, I have seen a lot of smaller business pages that I feel have been completely mishandling and mismanaging their Twitter presences. For them, sparsely updating their Facebook page and then having that post to Twitter has been perfectly adequate for their Twitter pages. Often, when I see that, I shake my head in amazement....