November, 2011 // Posts published in November, 2011
How to: Use Social Media to Inspire and Empower Your Customers
Certainly, we can be passively compelled to do something, particularly through social media. We can be sold, we can be bought and we can be forced. But through none of these means are we necessarily doing so through our own impulses. And then there are moments of inspiration. That light-bulb moment, or moment of euphoria...
Why Numbers Mean Nothing
Hits, fans, followers, impressions, clicks — all of these different variables are essentially measurements of the same exact thing. They quantify the number of times that people have visited your website, or viewed a particular post on Facebook, or clicked on a link that you sent out to your followers on Twitter. In essence, they...
What My Grandma Taught Me About User Interface Design
An old lady with delicately groomed hair sits at a computer screen, feverishly clicking away at her mouse with reckless abandon at a graphic user interface with icons and windows. “Nothing is happening!” she screams. She looks down at her hand, which is covering the mouse, and admits that she just ‘doesn’t get it’. That,...
Why Groupon Will Probably Fail
Recently, there has been a slew of new technology-based company’s initial public offerings (IPO), including LinkedIn, Pandora and Zillow, among others. Like most IPOs at launch, they were all met with a degree of skepticism and some level of optimism. Some, including LinkedIn’s IPO, met with huge initial success, seeing a huge boom in their...
3 Potential Social Media Problems for Businesses
Social media is an inherently useful and often brilliant platform for businesses to communicate with their customers. It’s important not only because just about everyone is on it and utilizing it in some form or another, but also because it provides businesses with an extremely convenient and instantaneous form of communication with their customer base....
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Archives
- Want Social Media Success? Stop Listening to Everyone http://t.co/KAJr4G3J
- The Top 10 U.S. Cities With Social-Savvy Small Businesses #socialmedia http://t.co/aTBPKea1
- #Facebook Opens at $42, Valued at $116.6 Billion http://t.co/YXgQ5796
- How Search, #SocialMedia and Content Accelerate Your Business http://t.co/hmwJvqmX
- 21 Fantastic Examples of Sliders in #WebDesign http://t.co/xrp5Grpv
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